With our clients rapidly expanding their operations across China, we’ve taken a quick look at the structure of the national market, identifying six regions that make sense from a macro-economic perspective, each with a unique set of growth drivers. These distinctive drivers typically play an important role in driving business results. Moreover, China’s regional characteristics may become more defined as the national market grows. 

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2011 was a good year in Asia with, we’d estimate, a quarter of our clients doing better than budgeted and another 50% close to target. Growth this year will likely step down a notch, almost wholly due to a weaker export manufacturing sector. Simply note China’s forecast for trade growth in 2012 of 10% versus last year’s 25% rise for imports and 20% lift for exports.

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The share of emerging markets in the global economy started to rise sharply from 2009 and this trend will continue through to 2015 and beyond. Emerging markets, particularly China, have relatively low public debt and have sufficiently improved their policy settings to allow higher trend growth. China has become as central to the global outlook as the US or EU as it will supply more growth in demand than either the US or EU despite being a smaller market.

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