Top Line vs Bottom Line Growth in China
Shanghai, Grand Ballroom, 2F Main Building, InterContinental Shanghai Ruijin Hotel, 118 Rui Jin 2 Road
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Almost everyone has seen China as a scale proposition. As markets reach maturity stages through volume saturation, many foreign firms are under pressure to keep pace with fast-rising local competitors or lose market share. The challenge is there to there to deliver brand, channel and innovation investments focused on rapidly scaling product/market fits. Maintaining healthy bottom-line growth amidst all this is an even more significant challenge.
On Thursday 18 October, the China Management Forum reconvenes with a lunch session to tackle this topic with the guidance of Andy Brent, author of The Growth Director’s Secret and founding partner of the business consultancy Think Again Growth. Andy has 30 years’ experience in senior marketing and strategy roles in the UK, Europe and Asia and has worked at corporations including P&G, Boots, Barclays Bank, Sky Broadcasting and Hutchison Whampoa.