Innovating for the Next Round of Growth in Asia-Pacific

MNCs can no longer rely on transplanted products and business models as they compete with innovative local companies in rapidly maturing markets for the attention of digitally-savvy consumers. The next round of growth in Asia-Pacific will be hard-fought and will require not just operational excellence but innovative products and go-to-market strategies through partnerships, alliances, and corporation innovation initiatives.

Zia Zaman, who founded and ran Lumenlab – Metlife’s Innovation lab in Singapore – will share his insights on what an Asia-Pacific innovation strategy can achieve, how to avoid common mistakes and maximise business impact.

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