How Brands in Asia Can Prepare to Walk the Talk on Sustainability

23 October - 8:30 am - 10:00 am
China Management Forum - Shanghai, Le Comptoir de Pierre Gagnaire, Capella Shanghai Jian Ye Li Hotel, 480 West Jianguo Road, Xuhui
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We reconvene over breakfast to talk about the need for brands to walk the talk on purpose when it comes to sustainability, which has leapt up the ranking as an item of importance in the boardroom agenda of leading MNCs.

We’ll explore how this is being felt and dealt with inside the China subsidiaries of MNCs. Alan Jope, CEO of Unilever, recently commented about the dangers of greenwashing and the intention to start disproportionately resourcing brands in the portfolio that aren’t able to define purpose Unilever speaks from a position of leadership in this area, it’s the FTSE’s most responsible company, according to Tortoise Media’s brand-new Responsibility Index as its aims to make all packaging recyclable by 2025. Diageo has a double A rating from the Carbon Disclosure Project (CDP).

Joining us to provide an impetus for group discussion are Richard Brubaker, Founder/MD of Collective Responsibility and Anauyla Batista, Procurement Accelerator & Sustainability Manager, AmBev (Brazil’s largest beverage company and part of Anheuser-Busch InBev)

Richard, a leading authority in Asia on sustainability and responsible leadership, will briefly sketch a big-picture view on this issue. Anauyla, environmental & waste advocate since the age of 12 and AmBev’s sustainability lead (currently on a global sabbatical with Shanghai as first stop) will talk about how senior leadership can walk the talk to embrace sustainability and boost its benefits to generate value, based on her experiences of conceptualising and executing various sustainability platforms in South America.

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