Partners & Platforms: Asia’s New Go-to-Market Strategies
Asia CEO Forum - Singapore, Four Seasons Hotel, 190 Orchard Boulevard, Singapore 248646
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As the big tech players such as Alibaba and JD.com move into Southeast Asia, companies are being challenged to fundamentally alter their business model. Tomorrow’s successful firms will need to have a frictionless shopping process with near-immediate results, and a technology-driven experience that meets customers’ lofty standards.
With today’s digital technology, it’s never been so easy to reach your customers. But, it also has become much harder to engage and keep them. It’s now become critical to thoroughly know your customer and to personalise your service. An online platform that is seamlessly integrated with offline operations has become an essential component of a business plan. Product and service offering needs to be large enough to provide a one-stop shop that meets users’ needs in a single place. Partnering with other companies, and aggregating inventory in a way that customers never know the difference, is a key aspect to achieving that.
In our first IMA Asia event of the year, we’ll get together to examine how the market place is changing in Southeast Asia and how to adjust operations to these changing dynamics.